How MarketSizer enhanced its training programs with TrainerCentral

MarketSizer, a Dublin-based SaaS company founded in 2023, has been on a mission to empower SaaS vendors with competitive intelligence and real-time market insights. By leveraging its proprietary MarketSizer WIN Framework™ (Work Smarter, Inform Engagement, Nurture Growth), the company helps GTM teams automate processes, prioritize accounts, and act with precision across the full customer lifecycle.

MarketSizer also extends its product ecosystem through MarketSizer Academy, the CPD UK-accredited learning platform built to help SaaS professionals operationalize the WIN Framework™. Designed to work hand-in-hand with MarketSizer’s platform and insights tools, the Academy equips users with the skills to apply competitive subscription intelligence across the full customer lifecycle. With a small but agile team of around 10 people, the organization needed a scalable, customizable training solution that could support both internal enablement and external learner engagement. This is where TrainerCentral entered the picture.

Before adopting TrainerCentral, MarketSizer Academy faced several challenges in delivering its training programs:

• Limited platform customization options
• Technical issues with video content and subtitles
• Challenges caused by third-party cookie restrictions
• Content inconsistencies in the learning platform's mobile application
• Scalability constraints
• Certificate customization limitations
• Time-consuming content creation processes

Recognizing the need for a more scalable and customizable training solution, MarketSizer sought a platform that would streamline course creation, support a growing user base, and offer advanced customization features.

When searching for a solution, we prioritized a platform that focused on course creation, offered scalability to support a growing user base, and provided advanced customization options to enhance the overall user experience.

Yash Mulik,

Business Analyst, MarketSizer

TrainerCentral emerged as the ideal solution for MarketSizer due to its robust customization capabilities, efficient certificate management, and intuitive course structuring options. The platform provided essential features that directly addressed MarketSizer’s pain points, allowing for a more seamless and engaging training experience.

TrainerCentral addressed our challenges by improving platform customization, enhancing certificate management, and providing better content structuring options.

Yash Mulik,

Business Analyst, MarketSizer

MarketSizer Academy leveraged several TrainerCentral features to enhance its training programs. The AI-powered course builder helped generate course content efficiently, while timestamps and chapter titles improved video organization and made learner navigation seamless. Templates and building blocks provided a structured starting point for course pages, ensuring consistency and ease of design. Customizable email notifications enabled better communication and engagement with learners, while course bundling allowed for structured learning paths that extended beyond individual courses to offer a more comprehensive learning experience. Additionally, learner reports provided valuable insights to track learner progress, engagement, and overall course effectiveness.

The transition to TrainerCentral was smooth, with a user-friendly interface that made content migration and course setup easy. While the migration process required initial adjustments to optimize content structuring, TrainerCentral’s onboarding resources—tutorials, guides, and customer support—ensured a seamless transition.

TrainerCentral also played a crucial role in enabling MarketSizer Academy to support both internal team training and external learner engagement.

TrainerCentral is being used as a part of our LMS, MarketSizer Academy, which serves both internal teams and external users. Our courses are text and video-based, ensuring an interactive and engaging learning experience.

Yash Mulik,

Business Analyst, MarketSizer

Since implementing TrainerCentral, MarketSizer Academy has transformed its training programs, delivering a more professional and engaging learning experience. The platform’s capabilities have enabled the academy to meet the requirements for CPD UK accreditation, significantly enhancing course credibility and industry recognition.

As a result, MarketSizer Academy has seen a surge in organic enrollments, attracting a wider audience of SaaS professionals. By leveraging TrainerCentral’s features, the academy has successfully scaled its training initiatives, offering free courses that provide accessible, high-quality education to a broader community.

By adopting TrainerCentral, MarketSizer Academy has transformed its training programs, providing a seamless and engaging learning experience for SaaS professionals, startups, and business leaders. With increased credibility and growing learner engagement, MarketSizer continues to scale its impact in the SaaS industry.

MarketSizer highly recommends TrainerCentral as a user-friendly, well-structured solution for training and course management. The platform is accessible to users of all technical backgrounds, making it an ideal choice for organizations looking to streamline their learning programs.

TrainerCentral’s customer support is excellent—they are responsive, helpful, and quick in providing solutions to any issues.

Yash Mulik,

Business Analyst, MarketSizer